About The Client
This Global Ecommerce company wanted to increase their sales and reach new markets. They partnered with TVS Next to identify and eliminate technology gaps, improve customer swexperience and accelerate growth.
Services Offered
DevOps Implementation, App Modernization, QA Automation
Industry: Ecommerce
Challenges
When this global ecommerce company didnтАЩt meet their business goals, they looked into the underlying reasons.
Engineering DevOps Implementation App Modernization QA Automation Intelligence Data Modernization Oer Personalization Advanced Analytics Experiences Digital Experience Design and Consulting Ecommerce They identified that the outdated architecture created severe performance issues such as slow page load and frequent application crashes. Such poor customer experience led to high cart abandonment rates and low conversions. The companyтАЩs physical and digital touchpoints were not integrated, resulting in many missed opportunities.
They lacked the capabilities to assess customer satisfaction levels and missed the feedback loop to improve their services. Due to fragmented data and limited data analytics, the business heads could not leverage customer insights to increase customer acquisition and retention. Their application was also not secure, and they were constantly under the threat of cyber-attacks and data breaches.
TVS Next partnered with the ecommerce company to eliminate the roadblocks mentioned above and accelerate their growth
Our Approach
TVS Next conducted accelerated discovery workshops with the C-suite and understood their goals and pain points. We evaluated their tech stack and understood the applicationтАЩs capabilities and shortcomings.
After assessment and consulting, TVS Next developed a strategy to strengthen the application and infrastructure core through engineering, introduce advanced automation, data analytics, and AI capabilities through intelligence, and connect all channels and journeys through hyper-personalized experiences.
TVS Next set up an ecommerce security solution to validate orders and prevent identity theft. We then identified the critical user screens responsible for customer engagement & acquisition and created di erent user personas and desired user journeys within the applications. We ensured superior user experience and seamless flow across di erent touchpoints for stakeholders, employees, and customers. We also enabled automation for repetitive tasks and increased productivity.
As an agile, reliable, and futuristic digital transformation partner, TVS Next delivered assured outcomes and helped the ecommerce company achieve their business KPIs
Seamless user journeys increased conversions, customer loyalty, and company revenue
Customer feedback and behavioral insights continually improve customer experience support
Advanced data analytics enable hyper-personalized targeting through multiple touchpoints
Advanced cyber security solutions prevent attacks and breaches
Technological flexibility and agility helped to be first to market with o ers and products
Automation for repetitive tasks reduced employee workload and paved the way for a happier workforce
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