Artificial Intelligence and the Quality and Observability of Data


Ranganathan Rajkumar

Vice President - Intelligence

To truly understand the way data quality and data observability integrates with artificial intelligence, you’ve got to realize these blanket terms for what they are. The quality and observability of data are crucial to the integrity of how a business operates, and you can’t move forward and beat the competition without it.

Poor data can affect your business in a very negative manner, particularly from a financial perspective. Data is at the core of business decisions, so the ability to collect and observe it, preferably with the help of artificial intelligence, is essential to avoid missed opportunities.

What is Data Quality?

Data quality measures the condition of company data based on specific factors such as completeness, currency, reliability, consistency, and accuracy. Measuring your data quality levels will help you identify errors in your data that need resolution and assess if the data in your IT systems serves its purpose.

Emphasizing data quality in business continues to increase as it’s linked to business operations. Data quality management is a vital element of the data management process as a whole, ensuring that organizations format and consistently use data correctly within an organization.

The Importance of Data Quality

Insufficient data can absolutely have significant consequences for businesses. It’s common for low-quality data to be the source of operational issues and incorrect analytics that lead to poorly planned and executed business strategies.

For example, poor data quality can add unnecessary expenses to shipping costs or lose sales due to incomplete customer records. Insufficient data is often responsible for fines that come from improper compliance reporting. IBM estimates that the annual cost of poor-quality data issues in the U.S. is in the trillions.

The bottom line here is that insufficient data loses revenue and causes an overall lack of trust in data reporting across company departments.

What is Data Observability?

Data quality differs from data observability, resulting in happier customers and smoother operational workflows. Data observability is the ability of your organization to fully understand the health of the data that exists in your systems.

Data observability eliminates data downtime and utilizes automated monitoring, triaging, and alerting to identify and then evaluate data immediately. Data observability leads to more productive teams, healthier pipelines, and happier consumers.

Overall, data observability should prevent issues from happening in the first place. It exposes rich information about your data assets so changes and modifications can occur proactively and responsibly.

The Role of AI in Data Quality

We live in a digitally advanced era that relies more on information technology and communication every day. While artificial intelligence brings opportunities, it also presents challenges.

AI and Machine Learning (ML) are the future of data. Data observability will not be effective without data strategies to prevent inaccurate data entry or remove already existing inaccurate data from databases. AI and ML help us to develop these strategies.

How AI Can Help

Every business values the importance of collecting data and the potential contribution it can make to success. In the era of cloud computing and AI, the relevance of data goes far beyond its volume or how we use it. For example, if a company has insufficient quality data, its actions based on analytics will not make a difference, and it might even make things worse.

AI and ML can work together to improve accuracy, consistency, and data manageability. AI enhances the quality of data in many ways. Let’s take a closer look.

Automatic Data Capture

Organizations can lose a lot of money due to poor data capture. AI helps to improve data quality by automating the process of data entry and the implementation of intelligent data capture. This automation ensures that companies can capture all necessary information without system gaps.

Artificial intelligence and ML engineering can help businesses grab data without manual input. When critical data details are captured automatically, employees can forget about administrative work and focus on the customer.

Duplicate Record Identification

Duplicate data entries can lead to outdated records and insufficient data quality. Companies can use AI to eliminate duplicate records, which is nearly impossible to do manually or at least takes extensive time and resources. Contacts, leads and business accounts should be free of duplicate entries, and AI makes it happen.

Detect Abnormalities

One small human error can significantly affect the quality of your company data, and AI systems can remove defects and improve data quality.

Third-Party Data Inclusions

AI can maintain the integrity of data and add to the quality. Third-party organizations can add value to management systems by presenting complete data, contributing to the ability to make decisions precisely.

Artificial intelligence will suggest what components to pull from a specific data set and build connections. When companies have clean and detailed data in one place, they can better make decisions.

AI and Data Observability

AI and data observability have become essential to managing modern IT environments. There is no question that intelligent and automated observability can transform how we work. Regardless of your industry or business niche, your success depends on digital transformation and driving new revenue streams.

AI helps to manage customer relationships and keep your employees productive. Organizations that invest in AI, multi-cloud platforms and cloud-native technologies maximize the benefits of AI and ML investments by increasingly looking to automated observability. AI-powered insights paired with human thought can innovate faster and deliver better overall results.

Streamlining Data Quality and Observability

Your team should not waste time doing manual tasks that you can automate. AI assistance is the leading solution to streamlining data quality and observability, which (in the long run) will be critical to the ability your team has to cope with ever-increasing workloads while continuing to deliver value.

Leaping forward means embracing AI operations, adopting cloud-native architecture and consistently searching for better ways to observe, collect, and analyze data. AI can prioritize issues based on the amount of impact any given problem could have on the company, saving developers time and ensuring that your teams can understand and resolve issues before real impact happens.

AI processes have revolutionized the world of data observability and quality, reducing application delivery times and fueling growth. It’s becoming apparent that we will, at some point, depend on the benefits that artificial intelligence has to offer regarding the collection of data for business purposes, especially marketing and the consumer journey.

Leaning into Automation

Companies have to lean into automation to succeed. There is no more denying that implementing AI within data processes, primarily management components like quality and observability will be crucial to the way companies operate. AI gives us the tools to make decisions that positively impact our businesses, decreasing human error and saving money.

Today, most companies are working toward a digital transformation of sorts, albeit at very different levels. Market demand and consumer needs are constantly shifting, causing a strain on businesses that fall behind digitally. Delivering high-value experiences is essential, and automating data observation and quality management is vital.

Manual efforts no longer scale and continue to hold back innovation. Using AI to modernize your data approach allows you to build applications, optimize performance, and provide automatic analysis of your collected data.


Ranganathan Rajkumar

Vice President - Intelligence

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