Elevating User Experience Through Design: A Lender’s Journey
Global Health Leader: Rapid Digital Transformation to Capture Untapped Markets
When this leading business financing lender from the Tri-state area wanted to eliminate their experience gaps, TVS Next partnered with them to reimagine their user experience design and helped the lender overcome the challenges of their legacy application.
Experience Design Strategy
The lender chose TVS Next as the partner to modernize their experience and accelerate their growth.
The TVS Next team spent around 2000 hours in accelerated discovery workshops to understand business drivers and analyze the as-is system state. Our team performed design thinking, problem statement framing, process and UX audit, KPI analysis, user interviews, persona mapping, and competitor research. Through this comprehensive exercise, we arrived at a list of business, user experience, technology, and ROI goals to achieve through modernization.
Our team created extensive user personas and mapped them to journeys within the application. We then reimagined the journeys and screens to improve ease of use and increase satisfaction for every user. We leveraged experience design, customer journey design, wireframe sketches, prototyping, and affinity mapping to determine the design strategy and roadmap.
35% Increased Deals
Seamless partner integrations and software integrations for the underwriters and accountants have increased deal approvals
3X Customer Acquisition
Interconnected touchpoints have introduced advanced capabilities and increased customer acquisition and retention threefold
Elevated User Experiences
Innovative design and collaborative platform enhanced experience and increased satisfaction of employees, partners, and customers
YOU MAY ALSO LIKE
Let's talk about your next big project.