Global Health Leader: Rapid Digital Transformation to Capture Untapped Market
Global Health Leader: Rapid Digital Transformation to Capture Untapped Markets
The healthcare provider’s brand is well-established, but there was no right channel for the customers to utilize their services. The existing application was slow, unresponsive, and not user-friendly. Customers frequently abandoned transactions midway due to unpleasant experiences.
The client’s talented marketing team put together excellent materials about their products and services. But the poor integration between departments and digital channels meant that this knowledge was not reaching the customers.
Although their services were top-notch, their health plan adoption rates were meagre. This low rate was because they lacked the innovative features and functionalities provided by their competitors. Their application limited their ability to enter new markets or capture their desired market share.
The healthcare provider wanted to rapidly transform their capabilities and capture untapped market. Due to our proven expertise in accelerating digital transformation in the healthcare industry, they chose TVS Next as their partner.
The Design-Led Approach
Subscribers per month
Increase in follow-up appointments
Acquisition of users accepted to maintain digital health
Increase in adoption of members within the plan
Increase in digital appointments
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